Airtable

Freemium

airtable.com

An incredibly beautiful, heavily relational 'low-code' database platform that empowers non-technical teams to build massively complex custom software applications.

About Airtable

Airtable is a massive, multi-billion dollar titan that fundamentally ignited the 'No-Code' revolution. On the surface, it looks like a highly colorful, beautiful spreadsheet. Under the hood, it is a ferociously powerful, highly relational database (similar to SQL) engineered so flawlessly that anyone can use it without writing a single line of code.

Airtable is heavily favored by massive global marketing teams and media companies (like Netflix). A team can build a 'Table' of marketing campaigns, a 'Table' of freelance writers, and a 'Table' of social media images. They can then draw incredibly complex relational links between them (e.g., 'This campaign uses these three writers and these five images').

Recently, Airtable aggressively launched 'Airtable AI'. Because the data is so highly structured, the AI is incredibly powerful. A marketing manager can click a button, and the AI will autonomously scan the massive database, read the campaign brief, and instantly generate the entire text for 50 different localized Facebook ads directly into a new column.

Key Features

Core capabilities and technical highlights of Airtable

Industry-leading, highly beautiful low-code architecture that flawlessly disguises a massively powerful relational SQL database as a simple spreadsheet.

Deeply integrated 'Airtable AI' specifically engineered to autonomously generate content and synthesize data based on the highly structured relationships in the base.

Advanced 'Interface Designer' allowing teams to instantly build highly polished, interactive web applications directly on top of their complex databases.

Incredibly robust integration ecosystem and developer-friendly REST API, making it the central data hub for massive global marketing and operations teams.

Popular Use Cases

How teams, developers, and creators get value from Airtable

1Build a massively complex, highly relational database to track the entire global production pipeline of a streaming television network without writing any code.

2Command 'Airtable AI' to autonomously scan a highly structured database of product features and instantly generate 50 localized, translated Facebook ads directly into a new column.

3Utilize the built-in 'Interface Designer' to instantly wrap the complex database in a beautiful, highly polished front-end web application for the CEO to view.

4Rely on the incredibly robust REST API to seamlessly push and pull massive amounts of data directly between Airtable and the company's proprietary backend servers.

Frequently Asked Questions

Common questions and answers regarding Airtable

Is Airtable free?

Yes, they offer a highly generous free tier that allows users to build complex databases. Advanced features (massive record limits, Gantt charts, complex automations, and AI) require a premium subscription.

How does it compare to Smartsheet?

Smartsheet is highly rigid and heavily focused on math and traditional enterprise project management. Airtable is a highly flexible, highly visual relational database; it is often used to build entire custom applications (like an ATS or a CRM) from scratch.

Can I use it as a CRM?

Absolutely. Because it is a highly relational database, thousands of companies have built their entire custom Sales CRM entirely within Airtable.

Is it secure for enterprise data?

Yes, Airtable Enterprise provides massive security controls, strict SSO, and highly granular permission structures required by global Fortune 500 corporations.

What is an Airtable 'Base'?

A 'Base' is short for database. A single Airtable Base can contain multiple highly interconnected tables (spreadsheets) that all talk to each other seamlessly.