Clay

Freemium

clay.com

Data enrichment and automated sales prospecting platform combining 50+ data providers with AI outreach agents.

About Clay

Clay is an advanced sales intelligence and data enrichment platform designed to supercharge outbound prospecting and go-to-market strategies.

The system operates as a flexible, programmable spreadsheet connected to more than 50 external data providers, automatically discovering verified email addresses, mobile numbers, company revenue figures, and hiring trends.

With integrated AI research agents powered by OpenAI and Anthropic, revenue teams can conduct custom web research, score prospective accounts, and generate hyper-personalized cold outreach emails at scale.

Key Features

Core capabilities and technical highlights of Clay

Waterfall enrichment architecture querying dozens of data vendors sequentially to maximize match rates.

Claygent autonomous AI web researcher answering custom questions by reading live websites and reports.

Bi-directional synchronization with popular CRM platforms including HubSpot, Salesforce, and Outreach.

Visual formula builder and table interface supporting custom webhooks, HTTP requests, and JavaScript snippets.

Popular Use Cases

How teams, developers, and creators get value from Clay

1Enrich prospective lead lists by cascading searches across 50+ data providers for verified emails and phone numbers.

2Conduct automated account research using AI agents to find recent executive hires, funding rounds, and tech stack details.

3Score and prioritize inbound sales leads dynamically based on ideal customer profile (ICP) fit criteria.

4Draft hyper-personalized cold outbound email sequences that reference specific company news and achievements.

Frequently Asked Questions

Common questions and answers regarding Clay

What is waterfall enrichment in Clay?

Waterfall enrichment queries multiple data providers sequentially until a verified email or phone number is found, maximizing coverage.

Does Clay have a free plan?

Yes, Clay provides a free tier with 100 monthly enrichment credits, alongside scalable paid subscription tiers.

What is Claygent?

Claygent is an integrated AI research agent that browses the live web to find answers to custom qualification questions.

Can Clay push leads directly into CRMs?

Yes, Clay maintains native two-way integrations with Salesforce, HubSpot, Outreach, and Salesloft.

How many data providers are connected to Clay?

Clay aggregates over 50 data providers including Apollo, Clearbit, Hunter, LinkedIn data sources, and GitHub.

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Tool Specifications

Pricing Modelfreemium

CategoryMarketing & Sales

Owner VerifiedNo

Listed DateOct 14, 2026

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