Craft

Freemium

craft.do

An incredibly stunning, highly aesthetic native application designed for creating and sharing beautiful, heavily structured visual documents.

About Craft

Craft is widely considered the absolute most beautiful document editor in existence. It was built as a native Apple application (winning the prestigious Apple Design Award) before expanding to Windows and Web. While Google Docs looks like digital paper from 1995, Craft documents look like highly polished, interactive magazines.

The platform relies on a 'block-based' architecture. Every paragraph, image, or video is a distinct, movable block. A user can nest documents infinitely inside other documents, creating highly structured, incredibly deep wikis.

Craft recently integrated a powerful AI Assistant directly into the editor. A user can select a block of text and instantly ask the AI to summarize it, translate it into Spanish, or rewrite the tone to be vastly more professional. Because the sharing experience is so highly polished, massive marketing and design agencies use Craft to create visually stunning client proposals, utilizing the AI to rapidly generate the initial copy before heavily styling the document.

Key Features

Core capabilities and technical highlights of Craft

Award-winning, incredibly aesthetic native user interface that guarantees every generated document looks highly professional and visually stunning.

Advanced block-based editing architecture allowing for infinite nesting, complex structuring, and highly visual page layouts.

Integrated generative AI Assistant explicitly designed to summarize, translate, and reformat text directly within the writing canvas.

Flawless, offline-first native applications for Mac, iOS, and Windows, ensuring blazing-fast performance without relying on a web browser.

Popular Use Cases

How teams, developers, and creators get value from Craft

1Create a visually breathtaking, highly structured client proposal document that looks like a published magazine rather than a boring PDF.

2Utilize the built-in AI Assistant to instantly rewrite a highly technical, boring paragraph into engaging, conversational marketing copy.

3Rely on the incredibly fast, native mobile applications to flawlessly read and edit complex corporate wikis while offline on an airplane.

4Share a massive document via a secure public link, providing clients with a beautifully formatted web page that updates in real-time as you edit.

Frequently Asked Questions

Common questions and answers regarding Craft

Is Craft free?

Yes, they offer a very robust free tier for individuals. The advanced AI assistant features, massive storage, and team collaboration require a 'Pro' or 'Business' subscription.

How does it compare to Notion?

Notion is highly flexible but entirely web-based (which can be slow) and visually utilitarian. Craft is a native application (making it blazingly fast) and is obsessively focused on absolute visual perfection and typography.

Does the AI generate images?

Currently, the built-in Craft AI assistant is primarily focused on text generation, summarization, and tone adjustment, though you can easily drop external images into the beautiful document layouts.

Can I use it offline?

Yes, this is its massive advantage over Notion. Because it is a native application, you can flawlessly create, read, and edit massive documents completely offline, syncing automatically when you reconnect.

Is it only for Apple users?

Historically yes, but they have recently launched incredibly powerful, native Windows applications and a robust web editor, making it a true cross-platform ecosystem.