Brand24

Paid

brand24.com

AI social listening and online media monitoring tool providing real-time sentiment analysis and brand reputation tracking.

About Brand24

Brand24 is an award-winning artificial intelligence social listening and media monitoring platform engineered to help businesses protect and grow their online brand reputations. By continuously tracking public mentions across social media platforms, news sites, blogs, forums, podcasts, and review sites in real time, Brand24 ensures marketing and PR teams never miss a critical conversation.

The platform incorporates advanced AI sentiment analysis that automatically categorizes mentions as positive, negative, or neutral, alerting managers instantly to emerging PR crises before they escalate. Brand24 also features the AI Metrics suite, including automated Discussion Topic clustering, Influencer Score calculation, and automated AI Brand Summaries that synthesize thousands of customer mentions into clear executive insights.

Brand24 operates via an intuitive web dashboard and mobile apps for iOS and Android, with integrations for Slack, email, and Zapier. Following a 14-day free trial, Brand24 offers tiered subscription plans (Individual, Team, Pro, Enterprise) based on tracked keywords and monthly mention volumes.

Key Features

Core capabilities and technical highlights of Brand24

AI-driven sentiment analysis classifying incoming mentions as positive, negative, or neutral across multiple languages.

Omni-channel media tracking spanning social media, news portals, Reddit, blogs, forums, podcasts, and newsletters.

Automated AI Metrics including Influencer Score, Presence Score, and AI-generated executive discussion summaries.

Instant Slack and mobile push alerts notifying teams immediately when unusual spikes in negative sentiment occur.

Popular Use Cases

How teams, developers, and creators get value from Brand24

1Detect customer complaints and potential PR crises in real time using automated negative sentiment storm alerts.

2Identify influential social creators and industry thought leaders actively discussing your brand or competitors.

3Measure the reach and sentiment impact of marketing campaigns, product launches, and press releases across the web.

4Receive real-time Slack and email alerts whenever your brand or specified competitor keywords are mentioned online.

Frequently Asked Questions

Common questions and answers regarding Brand24

Is Brand24 free?

Brand24 provides a 14-day free trial with full access to keyword monitoring, with continued usage requiring a paid monthly or annual subscription.

How does Brand24's sentiment analysis work?

Brand24 uses advanced natural language processing to analyze the emotional tone and context of mentions, categorizing them as positive, negative, or neutral.

Which online sources does Brand24 monitor?

Brand24 monitors social media (Instagram, TikTok, YouTube, X, Facebook, LinkedIn), news sites, blogs, forums, Reddit, podcasts, and review platforms.

Can Brand24 send alerts to Slack?

Yes, Brand24 integrates natively with Slack, allowing teams to receive real-time notifications directly in designated channels when mentions occur.

What is the Influencer Score in Brand24?

The Influencer Score evaluates the reach, authority, and engagement of individuals discussing your keywords to help identify top brand ambassadors.