Lately

Lately is an artificial intelligence social media marketing and repurposing platform engineered to transform long-form corporate content into high-converting social media posts. Built specifically for marketing directors, enterprise communications teams, and social media managers, the software turns existing content libraries into months of optimized social posts that drive engagement and sales leads.

The platform ingests long-form assets such as webinars, podcast episodes, whitepapers, and blog articles. Lately's proprietary natural language processing model analyzes audience engagement patterns to identify the most compelling narrative excerpts, automatically slicing them into short-form video clips, quotes, and social posts. The system continuously trains on historical company social data to refine its writing model to match distinct corporate voice guidelines and hashtag preferences.

Lately operates as an enterprise-grade cloud software platform with integrations into Hootsuite, Sprout Social, HubSpot, and major social channels. The company offers customized subscription tiers following scheduled product demonstrations, alongside dedicated onboarding programs and analytical consulting for enterprise marketing departments.