Optimizely

Paid

optimizely.com

The absolute undisputed global titan of enterprise A/B testing and digital experimentation, utilized by the Fortune 100 to mathematically optimize massive revenue funnels.

About Optimizely

Optimizely is a colossal, highly premium platform that dominates the global 'Experimentation' (A/B Testing) market. If a massive global retailer (like Nike or Target) wants to test if changing the 'Checkout' button from blue to green will generate an extra $50 million this quarter, they do not guess. They use Optimizely to mathematically prove it.

Optimizely operates on two massive fronts: 'Web Experimentation' (for marketers) and 'Feature Experimentation' (for engineers). Marketers can use a visual, no-code editor to instantly swap images and headlines on a live website for 50% of the traffic to see which version converts higher.

For engineers, Optimizely provides highly advanced 'Feature Flags'. When a massive tech company launches a brand new, highly risky software feature, they don't launch it to everyone. They use Optimizely to launch it to exactly 5% of users. If the analytics prove the feature is causing the app to crash, the engineers can instantly 'kill the flag' from the Optimizely dashboard, reverting the app to normal without having to push a massive, emergency code update.

Key Features

Core capabilities and technical highlights of Optimizely

The global industry-standard Experimentation platform, powering the massive, highly rigorous A/B testing programs of the Fortune 100.

Advanced 'Feature Flag' architecture allowing elite engineering teams to safely decouple code deployment from feature release.

Proprietary 'Stats Engine' co-developed with Stanford University statisticians to mathematically guarantee the absolute validity of massive business experiments.

Massive, highly unified Digital Experience Platform (DXP) flawlessly blending experimentation, content management, and aggressive personalization.

Popular Use Cases

How teams, developers, and creators get value from Optimizely

1Deploy a massive Web Experiment to show 50% of website traffic a completely redesigned checkout flow, mathematically proving which version generates the highest corporate revenue.

2Utilize advanced 'Feature Flags' to safely roll out a highly complex, risky software update to only 5% of users, monitoring stability before a massive global launch.

3Rely on the highly aggressive 'Stats Engine' to continuously calculate statistical significance, mathematically guaranteeing that the winning A/B test is not a fluke.

4Integrate the massive Optimizely CMS to allow marketers to autonomously build, test, and personalize incredibly complex digital experiences without engineering support.

Frequently Asked Questions

Common questions and answers regarding Optimizely

Is Optimizely free?

Absolutely not. Optimizely is one of the most premium, highly expensive marketing platforms on the planet. It caters strictly to massive enterprise corporations executing high-stakes digital experiments.

How does it compare to VWO?

VWO is a highly capable, more affordable alternative widely used by mid-market companies. Optimizely is the undisputed enterprise titan, favored by massive engineering and data science teams for its extreme statistical rigor and complex Feature Flags.

What is a Feature Flag?

It is a toggle switch in the code. An engineer deploys the new code, but it is 'turned off'. A product manager logs into Optimizely and flips the flag to 'On' for 10% of users. If it breaks, they flip it back to 'Off' instantly.

Does it use AI?

Yes, they have aggressively integrated AI to autonomously generate text variations for A/B testing and to predict exactly which personalized content a specific user is most likely to click on.

Who acquired Optimizely?

Optimizely was acquired by Episerver (a massive CMS company) in a blockbuster deal, merging the two to create a dominant, all-in-one enterprise digital experience platform.