Outreach

Paid

outreach.ai

The dominant enterprise Sales Execution Platform, utilizing AI to automate and optimize massive, multi-channel outbound sales sequences.

About Outreach

Outreach is the massive, undisputed titan of the Sales Execution Platform (SEP) category. Before Outreach, sales reps had to manually remember to follow up with a lead on Tuesday, call them on Wednesday, and message them on LinkedIn on Thursday. Outreach automates this entire complex workflow at a massive, global enterprise scale.

The platform allows managers to architect highly complex 'Sequences'. A single sequence can span 30 days and automatically trigger thousands of highly personalized emails. Crucially, Outreach has heavily integrated advanced generative AI and machine learning into the platform.

Their 'Kaia' AI assistant joins live sales calls to provide real-time transcription and instant, on-screen objection handling cards. Furthermore, the platform's machine learning engine constantly analyzes millions of sent emails to mathematically recommend the exact day, hour, and subject line that will guarantee the highest open rate for a specific industry.

Key Features

Core capabilities and technical highlights of Outreach

Industry-leading Sequence engine capable of automating massive, highly complex multi-channel outbound sales campaigns.

Kaia Conversational AI assistant that provides live transcription and real-time objection handling coaching during customer calls.

Advanced AI sentiment analysis that reads incoming replies and automatically categorizes them as positive, negative, or out-of-office.

Enterprise-grade bi-directional syncing with Salesforce, ensuring every single automated activity is perfectly logged in the CRM.

Popular Use Cases

How teams, developers, and creators get value from Outreach

1Architect a massive, 21-day automated sales sequence that perfectly balances automated emails, manual phone calls, and LinkedIn messages.

2Utilize the Kaia AI assistant during a live Zoom call to instantly surface a real-time battle card when the prospect mentions a competitor's pricing.

3Rely on the AI sentiment analysis to automatically pause a sequence and flag an email if the prospect replies with an angry or 'unsubscribe' tone.

4Use the machine learning optimization engine to automatically A/B test massive email campaigns to determine the highest converting subject line.

Frequently Asked Questions

Common questions and answers regarding Outreach

Is Outreach free to use?

No, Outreach is a premium, enterprise-tier platform requiring an annual contract, typically utilized by large B2B sales development (SDR) teams.

Can it send emails on my behalf?

Yes, it connects directly to the rep's Gmail or Outlook inbox, making the automated emails look exactly like a normal, one-to-one human email.

Does it help avoid spam filters?

Yes, the platform includes advanced AI throttling and deliverability tools to ensure massive email campaigns do not trigger corporate spam filters.

What is the difference between Outreach and Apollo?

Apollo provides the massive database of contacts alongside a sequencer. Outreach is purely the execution engine and generally requires integrating a separate data provider (like ZoomInfo).

Can it automate LinkedIn?

Yes, sequences can include specific 'LinkedIn Task' steps, reminding the rep to send a connection request or InMail on a specific day.